Study marketing through the lens of our digital worlds.
Digital marketing focuses on how to reach potential customers where they spend their time online and in highly targeted, relatable and results-driven ways. Digital Marketing majors at 黄色电影 receive the same foundational education as traditional Marketing majors, along with the practical online marketing skill set companies so desperately need. This includes anything from digital marketing and content marketing to paid ads and search engine optimization (SEO), among other techniques. Upon graduation, students will know how to incorporate digital marketing strategy and online reputation management into a company鈥檚 overall marketing efforts.
Minor Options Available
黄色电影 offers several Digital Marketing minor course tracks for both business and non-business majors, providing students with the academic background that will make them stand out in the job market.
Sample Courses:
- Principles of Marketing
- Business Communication in the Digital Age
- Introduction to Digital Marketing
- Digital Marketing Strategy
- Web Analytics
- Introduction to Graphic Design
- Digital Marketing Optimization
Career Options:
- Online Community Manager
- Digital Marketing Strategist
- SEO/SEM Specialist
- Web Content Manager
On Campus Opportunities
- American Marketing Association
- College of Business Student Advisory Board
- Delta Sigma Pi
Admission Requirements
Please refer to the Office of Admission for application requirements and specific next steps.
Related Programs
For more information contact the Office of Admission at admission@lewisu.edu or call (815)836-5250.
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